The Other “F” Word:

How Smart Teams, Leaders, and Entrepreneurs

Put Failure to Work

 

By John Danner & Mark Coopersmith

 

“Whether you’re a CEO or a rising star, don’t overlook failure. It might point the way to your next high-impact venture or where to pivot.” —Linda Rottenberg, Endeavor CEO

 

“Great innovators build on failure. Danner and Coopersmith tell you how to use it to create value.” —Walter Isaacson, CEO Aspen Institute, former Chairman CNN

7 STEPS TO

FASTER GROWTH, MORE INNOVATION, AND

DEEPER EMPLOYEE ENGAGEMENT.

 
 
 

John Danner

John is a management consultant, professor, entrepreneur and speaker. He advises global enterprises and emerging ventures; he also anchors executive education programs. Danner teaches at UC Berkeley and Princeton. He conceived the idea for TED U[niversity]. For more, visit:


JohnDanner.com

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Mark Coopersmith

Mark is an executive, entrepreneur, advisor and speaker. He teaches innovation and entrepreneurship as a Senior Fellow at UC Berkeley. He has built global businesses for Sony and Newell Rubbermaid, and launched Silicon Valley startups. For more, visit:


MarkCoopersmith.com

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Inside this book you will find practical advice for :

  • LAUNCHING YOUR VENTURE IN THE LAND OF FAILURE

  • SURVIVING AND THRIVING AFTER YOU MEET PAYROLL
     

  • DODGING THE OXYMORON OF “BIG COMPANY AGILITY”
     

  • TURNING ACTUAL FAILURES IN YOUR ORGANIZATION FROM REGRETS TO RESOURCES
     

  • USING BEHAVIORAL ROLE MODELS TO MANAGE FAILURE WITHIN A TEAM
     

  • And much more…
     

Reviews

“Start putting this book to work before you make another move—if you want to succeed.”

—Guy Kawasaki, Startup Guru

“The Other ‘F’ Word profiles how to transform your organization from one which fears failure, assigns blame, and discourages breakthrough thinking into one which maximizes learning and embraces a way of working to establish a competitive edge and a pathway to winning performance. An important read!”

—Jim Goldman, former CEO, Godiva

“Danner and Coopersmith have unlocked the way to make failing not just a ‘lesson learned’ in your company but a cultural transformation that accelerates growth and engagement. They provide the know-how for creating a culture that rewards risk-taking and inspires creative thinking.”

—Nancy Schlichting, CEO, Henry Ford Health System

Additional praise from: Steve Blank, Vivek Wadhwa, Tammy Erickson, Randy Komisar, Charlene Li, Scott Delman, Linda Rottenberg, Kare Anderson, and more.

 
 
 

Not Sure Yet?

© 2018 by John Danner & Mark Coopersmith